How to Say Bye-Bye to SW Twitter/X and Hi-Hi to Increased Profits
- Rose B
- 15 hours ago
- 11 min read
We are brainwashed into believing that we need Twitter/X in order to survive as SWers when really, X is a toxically addictive algorithm designed to break our brains and make us think we need it. What we need is to improve our branding and marketing, not waste more energy on social media platforms that only serve our egos with dopamine hits. Books like Stolen Focus help us to understand that Twitter isn't merely a distraction: It's addicted us and rewired our brains in ways that have harmed our ability to think deeply beyond 250 characters and inhibits creativity/flow states/true happiness.
But you don't care about all that. You want to learn a few branding tricks that will allow you to leave X behind and I am always your humble, red-bottomed butler, here to guide you on your journey to riches. If you can understand the concepts I'm about to delineate in this blog, I guarantee you will vastly increase your profits and be able to finally stop wasting your extremely precious energy worrying about how to not get deleted from X while attempting to fish clients from it's Nazi seas.
We Don't Need Twitter; We Need Better Brands
Let's face it: We're addicted to Twitter and those of us who run businesses, especially SW businesses, may believe we need the platform in order to survive. I know I did. Look at all those hits our websites get when we're on the platform! Tons of clients mention Twitter when booking us or seeing us in person! How will I survive without it?
You will survive because you are going to switch your focus from attempting to farm engagement on X (and thus attract new clients) to improving your messaging by telling a story with your ad and website copy. Targeted messaging to folks who are on ad sites like Tryst is much more effective compared to fishing in SW Twitter/X's toxic creek.
If we are not one of the 1% SW Twitter NPC's who pay off a social media marketing agency in order to go viral, Twitter isn't worth the energy required to maintain it. If we're being honest, we spend a lot of time on X promoting ourselves if we make any sort of profit from it. We would make a lot more money if we focused our attention on our advertising copy and catered to clients within a focused, serious demographic i.e. the dudes who are already on Tryst or our websites. That's the targeted audience we want to convert into paying clients. Not Chuck in Idaho who scrolls SW X daily in order to see hot women posing in panties.
Us not taking our language (and the language within our ads and websites) seriously, and instead relying on social media visibility to make money, is understandable because our culture values image and clout. Social media is easy to understand and branding requires more thought because it involves storytelling.
Build a StoryBrand: The Power of Language
Changing my Tryst ad copy to tell a story about the solutions I offer clients and updating the language on my website made me far more money than Twitter ever could.
We can spend hours a day leaving comments for other providers, scrolling and attempting to come up with viral photos/posts on X or we can spend far less time reading Building a Storybrand 2.0 and applying the concepts to our business.
As soon as I read this book (well, listened to the audiobook) and applied some of the concepts to my Tryst ad, an overnight from a new client flew in. Then a six hour date. I stayed steadily busy in a generally dead time of year and couldn't believe that no one was talking about this as I watched my profits noticeably jump.
Your Brand As a Story
Here's the main point we need to understand: No one really cares about us, despite what those updoots on X have taught us. Customers of any business want to hear an engaging story about themselves and the solutions that a product or business offers. No one really cares about a story (or a brand) if they can't relate to it/feel it in some way. If we aren't telling a story, we won't be remembered and our ad will bore potential clients who will click away into the cyber void, forgetting we ever existed.
SW ad copy generally sucks and isn't effective because we naturally start talking about ourselves and the experiences we offer our clients. What we should be doing is telling a story (using all the senses) from the client's perspective about the solutions we offer them.
We Don't Know It All
S*x workers (and non-SWers) are good at understanding the power of breast implants, aesthetics and photoshoots when it comes to making money but the power of language is oftentimes forgotten. There are 50 trillion Reddit threads and SW discussions on photoshoots/Twitter but folks rarely ask, "How do I improve my ad copy?" because they don't think it really matters and SWers think they're smart/know everything already. (We are smart.)
I've tried to teach this formula to folks and it may not compute because they think to themselves, "I'm smart. I've been doing SW for years and I know how to convey the fact that I'm a good catch to clients. My ads talk intelligently about the experience I offer. Anyway, I don't think my ad copy matters that much."
This was how I felt. I'm good at writing and had been doing SW for years so didn't think my ad/website copy could be improved. The power of storytelling within ads was also not something I understood. My ad was obviously well written and I assumed it was good enough.
I was so, so wrong.
Do you ever fall in love with a story? Why do you think an admirer can't fall in love with you purely due to the power of storytelling via the language in your ad? Do you see how stories are the cornerstone of culture? Humans have been telling one another stories since the beginning of time and I want SWers to stop doubting the Power they hold in this regard.
Clients As the Hero
What a lot of us are saying with our ads is, basically, "I offer an arousing escape and I'm a hot brunette with long legs! I love kink and I'm experienced. College educated, I'm a human person just like you! I like to cook, travel and am a great travel partner."
Where's the engaging story?
We should instead say, "You are immediately transported to another dimension as your eyes are transfixed upon my long, stocking-clad legs and lace covered, luscious figure. Your pulse accelerates and the hair stands up on the back of your neck as I pull you towards me in a warm embrace, my musky scent leading you further into a state of pure flow and blah blah blah... You feel a lack of connection in your life that dissipates when you feel my soft, full lips enveloping yours," (I'm just riffing here.)
Do you see the difference? Building a StoryBrand 2.0 by Donald Miller discusses the fact that our advertising should tell a story and that story shouldn't be about us. We can throw in a few sentences about ourselves but what really sways a client is focus, attention and talking to them about themselves via a narrative format. Remember: Your client is the focus of your brand. Tell a story about him, his problems and how you'll solve them. As Miller explains, customers should be the hero of our story.
I want to transport the poor, unfortunate souls (jk, Little Mermaid reference) who stumble upon my Tryst to another dimension so I'm not going to merely talk about the experiences I offer. Readers lose themselves within my Tryst ad copy because I offer myself up as merely a Yoda/guide, as Miller explains in his book. Branding is successful when the customer is centered as the hero of the story and we (the business owners) are only side characters who provide solutions. I highly suggest you read his book to fully grasp why this is such a powerful concept.
Truthfully, my ad copy could be improved but it's still better than most and that's the key: Most providers aren't thinking this deeply and those of us who do will snag the clients who lose focus while reading other ads.
What Are Our Client's Problems?
Isn't it obvious? What are your problems? Would some of them be solved by obtaining more meaningful connection in life?
The UK has appointed a Minister of Loneliness because our digital culture is destroying us and the Loneliness Epidemic is frequently discussed by those of us who are aware that something is very wrong with our modern society. Folks feel a lack of connection and are seeking providers who will solve this problem. Men, especially men in their 20's, 30's and 40's, feel extremely disconnected (and love MILFS, BTW) and I think that's part of the reason why my "older woman" shtick works so well, despite what mainstream culture will have you believe.
Men love women who are over 30, or, dare I say, 40 because they feel as though we can provide that deep level of "mothering" attention/problem solving that a 20-something can't. (Shhh don't tell them that I'm an ooey, gooey, messy damsel in distress seeking a knight in shining pickup truck lol not ur mom.)
At the end of the day, my most generous clients don't want to talk with me about sex. Yes, men are horny but truly generous men see me as a companion seeking connection. Part of that connection is sexual because humans are sexual. But if a guy just wants sex, he's going to find someone who charges $200/hr or less and isn't seeing me.
Here are the problems I try to solve for my admirers via storytelling:
a) Feeling of loneliness/disconnection, and yes, married men are lonely.
b) Feeling misunderstood
c) Lack of meaning in life
That's pretty much it. I could come up with a few more points but to me, this problem is very simple and universal.
Get Horny: My Most Successful Ad
Before a flight to Detroit, I took my homemade cannabis decoction and began listening to the StoryBrand audiobook. Edible cannabis makes me irrepressibly horny. The book's ideas began making sense and as the arousal in my loins grew while I sat on the plane, I hopped on my Tryst page and began fantasizing about the cute client I'd recently seen. Rewriting my ad while emitting a horny energy was key because the folks reading my ad could sense this energy.
Read my blogs on energy work/magic if you doubt the power of energy manipulation. The materialist paradigm laughs at the concept of "energy," despite it's existence being proven by modern physics. Most of the energy surrounding us is invisible to the naked eye. If we embody a horny energy when communicating, other humans will feel this energy.
Of course, I reedited the ad when not horny and it just hits different so will be reediting it for the 8,983th time later today. If you're reading my Tryst ad after 5pm on 1/13/2026, you're reading my new, horny ad copy.
What Do Our Clients Crave? A Higher Power
We all crave the same thing: meaning beyond ourselves. Sure, we seek more connection in life but if we play this theory out to it's logical conclusion, it leads us to our need for a greater purpose/meaning/a Higher Power. We do have a Higher Power, we just don't realize it. Our Higher Powers may be video games, attention, weight lifting, social media, romantic relationships, power, sex, money or work. But trust me, we def all have a Higher Power.
This is why Miller discusses the power of weaving a Higher Power or greater meaning into the fabric of our brands. For example, certain brands (Tryst.link, Tesla, Tom & Jerry's) pretend to have some higher cause of "giving back to the community" and caring about social justice or sustainable energy.
BS. They care about what all businesses care about: Shareholder value/greed.
I started doing this "higher purpose/power" thing without realizing I was doing it by talking about my spiritual awakening and all that "weird" stuff that outsiders would assume would bore men. Yes, I'm sure that I bore some guys but I am positioning myself as a spiritual authority/guide who has shit figured out, (I don't) which is extremely appealing to certain guys.
Can Bluesky Replace X?
When I put a ton of energy into X, my clients told me they liked my X and many said they booked me because of it. That doesn't mean they organically found me on the platform. They found me on Tryst but saw me as more of a fully fledged, relatable human due to my social media posts and decided to meet me because of this energy I transmit.
Clients simply want to relate to what we post on a microblogging platform and don't have to have Bluesky downloaded in order to view our posts there. Unless we set our Bluesky to only allow logged in users to see our posts (a mistake IMNHO), anyone with an internet connection (and a VPN depending on location) can see us online. This is how they relate to us and see if we're "real." Microblogging platforms are far more powerful (as opposed to IG) when it comes to convincing guys to actually take the plunge and book us because they show personality and, for some, authenticity.
Social Media and StoryBranding
Clearly, I don't apply this "just talk about your clients" thing to my social media branding strategy most of the time because it would kill me. I can't be a branding robot at all times. It's painful enough reeling myself in via my ad copy and websites. 😂
But, I would recommend that other providers don't do what I do. It is good to discuss the fact that we, for example, love to cook because that's relatable to our clients. Authentic energy is magnetically attractive to others so when we discuss our authentic interests, it resonates and folks pay attention. They begin to see us as human. Therefore, I do think we should talk about ourselves a bit on our socials but I definitely do it too much.
Yet, I'm not going to stop because I feel as though the other aspects of my brand make up for it.
If we want to increase our prosperity (and brand storytelling) in the most effective way, even our social media posts should be talking about/addressing our clients as opposed to talking about ourselves. Instead of captioning your photo, "I'm thinking of you," we could write, "You can't help but lose yourself within me," or whatever, depending on the vibe of your brand.
The Rest of the Story
Psyop techniques, like the creation of cognitive dissonance, are also super useful when it comes to influencing folks to buy whatever we're selling but that should be discussed in a separate blog. There's far, far more to the story of creating a StoryBrand and this blog can only explain, briefly, the main point of Miller's book.
Ad copy/website copy isn't the be all and end all but I noticed a huge increase in profits when I began telling more of a story as opposed to talking about myself and the experiences I offer.
We must know who we are in order to build a brand story but that's a topic, as usual, for a separate blog. Discovering what niches we appeal to will be far more effective than attempting to be the NPC society thinks we should be.
If this post helped you in anyway and you'd like me to continue writing about the tips that have vastly improved my business, it helps me when you hit ❤️ on my Bluesky post promoting this blog! I am extremely shocked by and grateful for your support!
As far as X is concerned, I may return to the platform again so more folks can read my blogs but won't be attempting to farm engagement as I find that it only serves my ego, not my pocketbook or long term happiness.
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